Discover DEHA: Where Movement Meets Italian Style + SS 2026 Sample Sale at Clever Alice

This January, we’re thrilled to spotlight DEHA, an Italian lifestyle fashion brand that redefines the intersection of sport, movement, and everyday style. And even better — Clever Alice will be hosting a special DEHA SS 2026 Sample Sale at both of our locations starting January 5! 🎉

About DEHA – Feel Your Rhythm

Founded in 2005 in Treviso, Italy, DEHA began with deep roots in the worlds of dance, sport, and movement, quickly evolving into a fashion-forward lifestyle brand beloved across the globe.

The name DEHA comes from Sanskrit, meaning human body, paired with the Sanskrit term dyu-div — “that which shines with divine nature.” Together, this name reflects the brand’s vision of celebrating every woman as a unique, radiant force. 

What sets DEHA apart is its ability to blend functionality and fashion, creating garments that feel as comfortable during yoga, Pilates, or a workout as they do in everyday life — brunch plans, travel days, or relaxed weekends. 

 The result? Activewear with Italian elegance, where premium fabrics, thoughtful silhouettes, and versatility rule. 

Made in Italy – Craftsmanship & Conscious Design

A hallmark of DEHA is its commitment to Italian design and craftsmanship. Many pieces are proudly Made in Italy, embodying quality, authenticity, and sustainability. D

The brand’s focus on materials and ethical practices — including eco-friendly fabrics and responsible production — underscores a modern vision of fashion that’s both beautiful and thoughtful.

Why We Love DEHA

💫 Versatile Style: From performance-ready activewear to chic lifestyle pieces, DEHA fits the rhythm of your life — at the gym, on the go, and beyond. 
💫 Italian Heritage: Designed and crafted in Italy with attention to detail and quality. 
💫 Empowering Women: The brand celebrates individuality, movement, and confidence in every piece. 

Join Us – DEHA SS 2026 Sample Sale at Clever Alice

We are so excited to announce that Clever Alice will be hosting the DEHA Spring/Summer 2026 Sample Sale at both our Clever Alice locations, kicking off on January 5.

✨ What to expect:

• Exclusive pieces from DEHA’s SS 2026 collection

• Special sample sale pricing

• Curated selections of performance wear, lifestyle pieces, and stylish wardrobe essentials

Whether you’re a long-time fan of Italian fashion or discovering DEHA for the first time, this is an event you won’t want to miss!

Stay tuned to Clever Alice for all the details, and mark your calendars — January 5 is just around the corner! 🗓️